YouTube star who rose to fame after hilarious drunk makeup tutorial now has more than one billion hits and 8.2 million subscribers
Published: 01:47 BST, 14 April 2013 | Updated: 07:54 BST, 15 April 2013
It all started with a hilarious tutorial on how to apply makeup while thoroughly intoxicated.
More than four million hits later and 8.2 million subscribers and 'Jenna Marbles' - her online persona - is one of the biggest stars on YouTube.
Real name Jenna Mourey, the 25-year-old shoot her videos out of her .1million Santa Monica town house - a far cry from the 0-a-month Cambridge, Massachusetts, pad she lived in when she first started out.
Her total video views have reached more than one billion and she has more Facebook fans and Twitter followers than some of the biggest celebrities in Planet Hollywood.
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Star: Jenna Mourey shoots her videos out of her .1million Santa Monica town house - a far cry from the 0-a-month Cambridge, Massachusetts, pad she lived in when she first started out
Co-stars: Her dogs Marbles and Kermit are also big stars of her videos and often sit inside her top for long periods of time
Fame: Jenna Marbles with Larry King at the third Annual Streamy Awards at Hollywood Palladium, left, and right, she gets the James Joyce Award from the UCD L&H Society
VIDEO See a clip of Jenna Marbles' now-famous Youtube tutorial
But what makes her so popular? What separates her from the thousands of other wannabe YouTube stars? Her straight-up, funny, no-holds barred, profanity-laced videos have a huge fan base - mainly in the form of teenage girls all over America.
They love her because she speaks directly to them about issues that are important in their young lives. Issues like - Things Boys Don't Understand, Things Boys Think About During Sex, How Guys Fall Asleep and Drunk Christmas Tree Decorating.
Since that first drunk makeup tutorial, she has had to hire an assistant, a business manager and take her mother on to deal with her fan mail and endorsement requests.
Though she would not disclose how much she is making in an interview with the New York Times, industry experts estimate that a star at Jenna Marbles’s level could make a very comfortable six figures from advertising revenues that the video network pays out to members of the YouTube Partner Program.
TubeMogul, a video ad-buying platform in California, examined traffic on the Jenna Marbles channel and estimated that she could have earned as much as 6,827.12 in 2012.
She did tell the Times: 'I make more money than I need ever.
'I'm not completely sold that you ever have to transition to mainstream media, you know? What I get to do is have fun in my house, by myself, and put it on the Internet.'
Before and after: Jenna Mourey, a 25-year-old YouTube personality from Santa Monica, has uploaded a hilarious video of herself applying make-up while she is 'drunk.' She is shown slurring as she offers 'tips' to women
When she and her boyfriend Max - who used to feature heavily on her videos - split up, the outcry from her fans was akin to that of Robert Pattinson and Kristen Stewart.
When she eventually announced the split on YouTube, her fans reacted on Twitter: 'MY LIFE IS OVER', 'I feel like my parents are getting divorced,' and 'everything I know about love is a lie.'
In the summer of 2010, she was making ends meet by bartending, blogging, go-go dancing at nightclubs and working at a tanning salon, despite having a degree in sports psychology.
Fame came fast after she posted the drunk makeup tutorial which shows the-then 25-year-old attempting to apply false eyelashes, liquid eyeliner, lip liner and other cosmetics to her face in a video that pokes fun at the unpolished make-up often seen on inebriated women.
It first shows the Boston University graduate present a plastic cup filled with an unspecified liquid to the camera before getting to work on touching-up her face.
She is seen slurring at the camera: 'Nobody really talks about how hard it is, if you go, like, day-drinking and then everyone's like "yeah alright, rally in a few hours and then let's go out"… how fing impossible it is to put make-up on and get ready when you’re drunk.'
What follows is a suspiciously coherent, albeit ridiculous, demonstration on how to apply common cosmetics.
First, Miss Mourey is shown discussing skin preparation.
Messy: The YouTube star's tutorial has attracted more than one million hits since it was uploaded Wednesday
She says: 'I don't recommend washing your face because you might drown.
'Make it look like your skin is not so angry at you for your bad life choices,' she says.
'Make your face look like a different face by piling on, like, the heaviest make-up you can find and do it with some kind of brush that doesn't judge you.
'If you can't move your brush good, just move your face.'
Funny: She advises women not to wash their face in fear that by doing so, 'you might drown'
Miss Mourey also talks about how time-starved women often are when they're forced to continue a day's worth of drinking into the night.
She says: 'You don’t have time for concealer but you have time for powder for when you start crying later about how some boy doesn’t like you.
'What I like to do is take liquid eyeliner… take a little baby step and now you’re committed, there’s no turning back.
She then applies eye shadow to her eyelids.
'You’ve got the black and then you want to just put some sh on your sh.’
She now does uncanny impressions of famous people including Snooki, Lady Gaga. Nicki Minaj and Justin Bieber.
Thorough: She uses powder rather than concealer before attempting to add eye shadow to her eyelids
Struggle: False eyelashes prove difficult to apply but Miss Mourey claims that the job is rather easy
Beauty: She goes so far as to attempt to apply lip liner, telling viewers the colour does not matter
The end: The final result is completely unflattering, leading viewers to suspect that her techniques are in fact poking fun at women
WATCH JENNA 'MARBLES' MOUREY DEMONSTRATE TIPS FOR DRUNK MAKE-UP APPLICATION